ABOUT

The work starts with listening

I listen to users, study the data, and find the patterns. This empirical approach replaces internal debate with a definitive strategy, uniting stakeholders around a clear path to launch.

My focus is on structuring research, strategy, design, and communication so teams can make confident decisions and move from ambiguity to direction.

My work spans user research, UX and service design, human factors, and strategic communication across healthcare, biotech, cybersecurity, enterprise software, and the government.

Recent work includes human factors engineering for a Class II medical device at Philips and research, design, and product strategy for a 0-to-1 biological data platform at BioMADE. Previously, I led experience strategy at TA Digital (now Credera) and served as Principal UX Designer at Forcepoint.

HOW I WORK

HOW I PARTNER

Flexible engagement. Collaborative leadership.

Whether I'm advising leadership, leading a strategic initiative, or augmenting an existing team, I adapt to your organization's needs and ways of working.

    • Strategic advisory

    • Embedded within teams

    • Project-based engagements

    • Fractional UX and human factors leadership

    • Turn ambiguity into structured, evidence-based insights that support confident decision-making.

    • Align diverse stakeholders around evidence, priorities, and next steps.

    • Develop strategies and experiences grounded in real-world constraints.

BEYOND THE WORK

I live by the ocean, explore the mountains and desert with my camera, and clear my head on bike rides or paddle boarding.

I’m passionate about donating time to local causes, and I’ll forever be a Parrot Head. I even built and run the San Diego Parrot Head Club website.

Let’s talk

Tell me what you're working on, even if it’s still taking shape.

Get in touch